Browsing by Subject "Target Setting,"

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    • Using Analytics to Set Lending Product Cross-Sell Targets at Bank Level 

      Arif, Mufazzal (Indian Institute of Management, Ahmedabad, 2015)
      Branch is the most commonly used channel for Service organizations in order to engage customers and cross-sell their products. However it’s also one of the most intrusive ways of customer engagement. Given the value of ...