Browsing by Subject "WhiteHat Jr"

Now showing items 1-2 of 2

    • Examining social media backlash to brand campaigns, and brand responses to it 

      Singh, Bhavnoor; Sridhar, L Shyam (Indian Institute of Management Ahmedabad, 2020)
      Brands, in an increasingly online world, are subjected to constant scrutiny on social media. Their online communications and campaigns, if they are not cautious, could become a subject for trolling or face a heavy backlash ...

    • WhiteHat Jr: advertisement and communication through an ethical lens 

      Nimmagadda, Ritwik; Fateh, Saba (Indian Institute of Management Ahmedabad, 2020)
      The Indian ed-tech story is nothing less than an exciting thriller. While businesses across industries have struggled due to the pandemic-induced lockdowns, the ed-tech sector has grown strength-to-strength. National ...