Browsing by Subject "c-store"
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Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry
(Indian Institute of Management, Ahmedabad, 2014)This paper explores perceptions of service quality in the convenience store (c-store) industry. The study applies the extant SERVQUAL models (Parasuraman, Berry, and Zeithmal, 1988; Dabholkar, Thorpe, and Rentz, 1996) in ...