Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "Bottom of the Pyramid"
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Conceptualisation of community marketing as collaborative entry mode in developing economies with special focus on Mobile Financial Services
(Indian Institute of Management , Ahmedabad, 2013)Developing countries in Asia and Africa represent large untapped markets at Bottom of the Pyramid which is not serviced by conventional products using traditional marketing channels. Organisations are increasing looking ... -
Transactions Cost, Reconfigurational Innovation and Sustainable Competitive Advantages: Evidences from the Bottom of the Pyramid
(Indian Institute of Management , Ahmedabad, 2013)In this paper, we argued that, contrary to received wisdom, firms operating at the bottom of the economic pyramid are motivated more, by a desire to be cost competitive than, by pure philanthropy. We performed a content ...