Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "advertisements"
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Presence of Children in Advertisements and its impact on Consumers’ Purchase Behaviour
(Indian Institute of Management, Ahmedabad, 2013)Advancement of technology has enabled households to access different media of communications like television, radio, newspapers, magazines, billboards and several online media. It is nearly impossible to escape the ...