Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "advertising"

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    • A Content Analysis of Female Portrayals in Indian Magazine Advertisements 

      Kumari, Shyama; Shivani, Shradha (Indian Institute of Management, Ahmedabad, 2013)
      Since 1970’s several research studies have been conducted by the developed countries on portrayal of women in advertising however very few researches can be traced in developing nations particularly in case of India. The ...