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dc.contributor.authorSharma, Meenakshi
dc.description.abstractThe case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that the group’s core values are universal and no tweaking is needed for particular locations. Anil Mishra, Head of Sales, and the team at the corporate office of Axel Motors India have received an email from Maximilian Klotz, Head of Strategy at Axel Motor’s Headquarters. Klotz has expressed complete dissatisfaction with the performance of Axel Motors India. Mishra and the team have to decide how to handle the challenge of getting their input - based on an understanding of the local environment - valued at Headquarters.en_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectChallenge of Communicationen_US
dc.subjectInternational Business Expansionen_US
dc.subjectIntercultural Communication; Cultural Valuesen_US
dc.titleAxel motorsen_US
dc.typeCases and Notesen_US

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