Browsing Thesis and Dissertations by Author "Majumdar, Adrija"
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Determination, estimation and enhancement of social media user engagement: a deep dive into sports marketing
Deep, Prakash, C. (Indian Institute of Management Ahmedabad, 2024)Enhancing user engagement on social media platforms such as Twitter is imperative for sports franchises, organizations and individual influencers because higher engagement correlates positively with better sponsorships. ...