This study examines the impacts of placing cause advertisements at different stages of a consumer’s online decision journey. Cause related marketing (CRM) is defined as a commercial activity in which a brand is advertised ...

We present two essays on behavioural finance in this dissertation. The first essay examines the influence of price-path, particularly the ‘non-straight’ price-path, on several aspects of investor behaviour. We compute ...

I seek to understand the processes of organising that emerges and manifests as food-spaces, where class and gender are constructed and performed. Such spaces may be constituted as 'eating-out' spaces, work-spaces and social ...

Precarity, marked by uncertainty, instability and insecurity has become a significant feature of contemporary work and employment. This is particularly applicable to India, where 93% of the workforce (which includes those ...

The objective of this thesis is to study employment relations in the Indian IT industry. Drawing from Foucauldian scholarship on governmentality in organizational studies, employment relations are understood as practices ...

The design of large-scale professional development (PD) programmes for teachers in the public schooling system faces two challenges. The first is identifying a suitable malleable construct which influences student performance, ...

Holistic student development is an important objective of higher education. It requires students to move from a conventional assumptions-based mode of understanding to a critical, systemic thinking that enables the development ...

International assignments form the backbone of global human resource management. These assignments have been elemental for various business strategies, control, coordination, knowledge transfer, and the development of ...

The dissertation empirically examines the effects of the characteristics of Chief Executive Officers (CEO) on entrepreneurial orientation (EO) of firms with the help of three essays. EO is the strategic posture of firms ...

I seek to understand the processes of organising that emerges and manifests as food-spaces, where class and gender are constructed and performed. Such spaces may be constituted as 'eating-out' spaces, work-spaces and social ...