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Effect of perceived risk and context on consumer inferencing about missing information
(2002)
Consumers adopt different strategies for evaluation of a brand when information regarding an attribute is not available. One of those is differencing strategy in which consumers infer or ‘construct’ values for the missing ...
An Exploratory-formulative case study of employee retaliation in industrial relations
(2005)
A single incidence of retaliation, which resulted in shooting of a worker by the CEO of an organization and the subsequent lynching and torching of both the Personnel Manager and the CEO within the workplace premises, has ...