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    Novel cognitive consequences of product anthropomorphism on consumer judgment and decision making 

    Kumbargeri, Amogh (Indian Institute of Management Ahmedabad, 2022)
    Consumers frequently come across anthropomorphic products, i.e., products imbued with human-like features. Marketers may anthropomorphize products by designing them to visually resemble human physical features (e.g., a ...

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    Author
    Kumbargeri, Amogh (1)
    SubjectAnthropomorphism (1)
    Decision making (1)
    Product anthropomorphism (1)... View MoreDate Issued2022 (1)Has File(s)Yes (1)

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