Browsing Cases and Notes by Author "Agrawal, Pramod K."
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Kalyan Pharma Ltd.
Raghuram, G.; Jain, Abhinandan K.; Agrawal, Pramod K. (2010-08-05)This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. ...