Browsing Cases and Notes by Author "D'Silva, Suzanne"
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Friends Steel: Brand Equity Strategy
Dukare, Kiran; Nag, Debabrata; Gara, Nitesh; D'Silva, Suzanne (Indian Institute of Management, Ahmedabad, 2013)This case intends to develop a brand equity strategy for a steel manufacturing company aspiring to be the number one steel brand in Gujarat. It describes the retail steel business and the marketing challenges faced in the ...