Browsing Cases and Notes by Author "Jaiswal, Anand Kumar"
Now showing items 1-20 of 22
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Barista Coffee Company Limited
Jaiswal, Anand Kumar; Sarin, Sharad (2010-09-02)Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors ... -
CavinKare Private Limited
Jaiswal, Anand Kumar (2010-08-31) -
CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
Jaiswal, Anand Kumar (2010-09-02)CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ... -
CavinKare Private Limited (B): Entry into Soaps and Detergents Market
Jaiswal, Anand Kumar (2010-09-02)CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief ... -
CavinKare Private Limited: Serving Low Income Consumers
Jaiswal, Anand Kumar; Venugopal, P. (2010-09-02)CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ... -
Cerenity - Sanitizer: Marketing Research for New Product Launch (B)
Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A. (Indian Institute of Management, Ahmedabad, 2013) -
Dettol: Managing Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-02)This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was ... -
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita (2010-09-06)This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt ... -
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note)
Jaiswal, Anand Kumar; Srivastava, Arpita (2010-09-06) -
Discovery IQ by GE: Launching Super Value PET/CT Scanner
Jaiswal, Anand Kumar; Malodia, Suresh (Indian Institute of Management Ahmedabad, 2018-03-31)GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first ... -
Discovery IQ by GE: Launching Super Value PET/CT Scanner: A Teaching Note
Malodia, Suresh; Jaiswal, Anand Kumar (Indian Institute of Management Ahmedabad, 2018-02-02) -
Note on Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-06) -
"Parle Bisleri at Crossroads."
Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar (2012-09-12) -
"Radio Mirchi : Redesigning Product for the Banglore Market"
Jaiswal, Anand Kumar; Palan, Harit (2012-09-12) -
"Radio Mirchi : Redesigning Product for the Banglore Market."(Teaching Note)
Jaiswal, Anand Kumar; Palan, Harit (2012-09-12) -
Radio Mirchi: Entry into Kolkata Market
Jaiswal, Anand Kumar; Palan, Harit (2010-09-08)Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain stronghold in the market due to its strength of innovativeness ... -
Radio Mirchi: Entry into the Kolkata Market
Jaiswal, Anand Kumar; Palan, Harit (Indian Institute of Management Ahmedabad, 2018-03-28) -
Radio Mirchi: Marketing Strategy for Kolkata Entry (Case)
Jaiswal, Anand Kumar; Palan, Harit (2010-09-06) -
RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid
Jaiswal, Anand Kumar; Ghosh, Atanu; Palan, Harit (2011-05-06) -
SEWA Trade Facilitation Centre: Designing Roadmap for Business Expansion
Ghosh, Atanu; Jaiswal, Anand Kumar; Palan, Harit (2011-05-06)