Browsing Cases and Notes by Author "Jerath, Deepti"
Now showing items 1-1 of 1
-
The Coca Cola Company
Jerath, Deepti; Pandey, Mohan (2010-08-24)Coca cola is famous as an extraordinarily successful example of globalization; as well as of the expansion of “Americanization”, when for many people, globally, the name ‘Coca Cola’ is synonymous with American culture. ...